our philosophy

The act of self-care is a display of sovereignty in a chaotic world. 

When we honour and tend to our needs, we invite balance and alignment into our experience, despite our outer circumstances. As we begin to see a shift toward healing as a collective society, self-care has never been so important for encouraging lasting change in our world.

With this future trajectory in mind, Wildfire Self-Care was mindfully created to help others cultivate wellbeing in a sustainable way. Our products invite you to pause, breathe and ease your attention out of the busy mind and back into the body. 

Since self-care takes many forms, we have curated a collection of products that will inspire any version that your path to holistic wellbeing may take. Whether your ritual involves caring for your physical body, deepening your connection to nature, or energetically cleansing your body + space, our intention is to help you feel cherished + supported in each moment you dedicate to self-care.